Pain point
Crossfit’s explosion in popularity led to the explosion of another problem: noise. When a local gym found themselves faced with an eviction notice for noise complaints, they came to Sound Shore to develop a solution to the problem.
SPARK
We dove deep into market research to uncover who is working out, why they love Crossfit and other, noisy workout options, and attempted to uncover what we could do to solve the issue of sound.
Impact
After learning that we couldn’t solve the noise problem with existing equipment, we decided to create something new. Our series of quiet equipment would allow for a reduced noise fitness experience without compromising on the quality of the workout. This product line can help save gym owners from eviction, landlords from costly floor repair bills, and even at-home fitness enthusiasts from making too much noise when they work out.
Designed, marketed, branded, and provided valuation on a new product with product extension in the fitness and weightlifting community