Pain point
The running industry has worked overtime to solve the problem of seeing runners in the late night and early morning hours, but little has been done to improve runner visibility so that they may train at max capacity.
SPARK
Conversations with other runners helped us conclude that hand and head held devices such as headlamps or flashlights were also insufficient in providing a comfortable solution to this problem. This confirmed our suspicions that the task was to design minimalist hands free lighting that allows the runner to see and be seen while training in dark hours.
Impact
The solution is an adjustable product designed specifically for runners of any body type that significantly improves visibility.